Minister yesterday issued a directive to all officials instructing them to maintain dignity, morality professionalism at work following the demotion of an official criticised online for pointing to a number plate with her foot.Sim Sophat, deputy director of the Siem Reap provincial registration driver’s licence unit, was criticised for pointing to a number plate with her foot, after which she was transferred to the department’s general affairs bureau demoted. In Cambodia, it is considered disrespectful to point at an object with a foot. Mr said in the directive that officials must offer service with honesty integrity in order to gain trust. He noted officials must timely respond to the needs of citizens. “They must reduce complex procedures for people must not use their positions to threaten others or make lives difficult,” Mr said. The said in a Facebook post that people should report delinquent officials by including names, locations, pictures videos. Kong Vimean, spokesman for the , yesterday said the directive aims to improve the behaviour officials. “This is part of the ’s reform,” he said. “We have heard many criticisms about misconduct impolite behaviour by some officials. We need to address this.” Ky Virin, director of the Siem Reap department, yesterday said Ms Sophat was questioned after her photo went viral. “Ms Sophat told me she had no problem with the car’s owner she does not remember pointing to a number plate with her foot,” Mr Virin said. “It’s difficult to judge her misbehaviour because some photos on social media.” Him Yun, director the Coalition for Integrity Social Accountability, yesterday said Ms Sophat did not make a serious enough mistake to warrant her demotion. “She misbehaved,” Mr Yun said. “But I don’t think it’s serious enough for her to be transferred or removed from her position.” “I hope the will find the truth take appropriate action,” he added.